0101: SUB-VERT

SUB-VERT is a conceptual campaign proposal for the Australian fashion label Dion Lee.

The title SUB-VERT hints at subversion, defined as the undermining of power and authority of an established system or institution, which the Dion Lee brand achieves by engineering designs that assimilate deconstruction, tailoring and utility. 

Additionally, SUB-VERT integrates hardware to establish a conceptual link between the technical construction of the garments featured and the technical engineering of hardware.